Indian Railways is taking various initiatives to increase its Non Fare Revenue in order to boost up earnings apart from the traditional sources of income. Metro Railway, as part of Indian Railways has been playing a pivotal role in this initiative and various innovative steps have been taken up to increase its revenue which is in general totally dependent on passenger earnings.
As part of that endeavour, Metro Railway has been focussing on the earnings through advertisements inside and outside Metro rakes, hoardings in open spaces and earnings from new sources like installing health check up kiosks at different stations etc.
Apart, Metro Railway has also implemented innovative ideas like station co-branding, track side walls branding, Card Balance Checking Terminal (CBCT) branding, Automatic Smart Card Recharge Machine (ASCRM) branding, AFC-PC Gates and Flap Branding, Installation of food kiosks, Smart Card Branding, Token Branding etc. This has helped to increase the Non-Fare Revenue to a great extent.
Metro Railway has earned Rs. 19.20 crores, from 1st April, 2022 to 30th November, 2022 and ranked 5th amongst all Zonal Railways of Indian Railways in cumulative Non-Fare Revenue (NFR) earnings, with only 34 stations. During the corresponding period of the last financial year, cumulative NFR earnings of Metro Railway was Rs 7.30 crores.
