The bustling Ganesh Mandir Field of Khanapara has transformed into a vibrant hub of cultural diversity and entrepreneurial spirit as the much-anticipated ASOMI SARAS fair takes center stage. Commencing earlier this week, the 14-day-long event was inaugurated by Assam Panchayat and Rural Development Minister Ranjeet Kumar Dass, setting the stage for a celebration of artisanal brilliance and entrepreneurial prowess.
Designed to be a platform fostering the growth of entrepreneurs and Self Help Groups (SHGs), the Asomi Saras Mela, organized by the Assam Panchayat and Rural Development Department, serves as a melting pot where visionaries from various states across the country converge to exhibit and promote their distinctive products.
Under the banner of ASOMI (Atmo Sohayok Mahila Gootor Identity), a brand unifying products from Self Help Groups (SHGs) operating under the Assam State Rural Livelihood Mission (ASRLM), the event underscores SARAS – the Sale of Articles of Rural Artisans Society.
Presently, a total of 130 stalls adorned with an array of unique merchandise adorn the venue, representing the artistic finesse and entrepreneurial zeal of 22 participating states. Notably, this edition marks a significant milestone as it welcomes entrepreneurs from regions like Ladakh and Kashmir for the first time, adding a new dimension of diversity and cultural richness to the showcase.
Embracing a comprehensive representation, entrepreneurs and SHGs hailing from all 34 districts of Assam have converged at the ASOMI SARAS Mela, amplifying the event’s local essence while fostering a broader exchange of ideas, craftsmanship, and commerce.
The event not only stands as a testament to the craftsmanship and creativity of rural artisans but also serves as a critical catalyst in amplifying their market reach and showcasing their unique offerings to a wider audience.
ASOMI SARAS Mela, beyond being a vibrant marketplace, is a testament to the unyielding spirit of entrepreneurship and cultural amalgamation, making it a must-visit destination for both enthusiasts and patrons seeking to witness the diverse tapestry of India’s entrepreneurial landscape.
The Mela is scheduled to continue for the next two weeks, inviting visitors to immerse themselves in a world of indigenous artistry and entrepreneurial excellence, further reinforcing its status as a cultural cornerstone and a marketplace fostering economic empowerment at the grassroots level.
