India’s leading Science-based Ayurveda expert company today signed Former India captain and star cricketer Sourav Ganguly as the new brand ambassador of its flagship health supplements brand – Chyawanprash.
The campaign, featuring Sourav Ganguly, will soon be aired across media platforms. Sourav Ganguly’s authoritative voice becomes the guiding force in their campaign, ensuring that the message of fortifying immunity with this Chyawanprash carries undeniable weight and resonates with every household.
“We are thrilled to welcome Sourav Ganguly as the brand ambassador.With his charismatic personality, influence, and a strong commitment to health and fitness, we believe he is the perfect fit to represent our brand. Sourav’s association with us will further enhance our brand’s reach and connect with consumers in Eastern India,” Rakesh Tahiliani, AGM Marketing-Health Supplements, said.
Commenting on this association, Sourav Ganguly said, “I am thrilled to be associated with Dabur Chyawanprash, a brand that has been a part of our lives for years. As an athlete and a health-conscious individual, I understand the importance of maintaining a strong immune system. I would like to bring attention of the people to focus on building inner strength to fight seasonal diseases, instead of looking for a ‘fire-engine approach’ for getting relief through medicines. Enhancing immunity is an effective way to fight illnesses like cough, cold and flu etc.This 139 years old time-tested formulation, has proven to be an effective immunity booster. I look forward to spreading awareness about the brand and its remarkable benefits among the people.”
“Chyawanprash is an effective solution to help fight against 100+ Illnesses. It contains many Ayurvedic ‘Rasayana’ herbs like Amla, Ashwagandha, Giloy etc. which help protect from a variety of infections through their immunomodulatory effects.
Report- Pratyusha Mukherjee
