In an exciting move that is certain to delight football fans in India, ITC Ltd., have joined hands with the Argentine Football Association (AFA), as their Official Regional Sponsor.
The World Champion Argentina Football team enjoys huge fan following in India. The admiration for the team and game is significantly growing especially among the young audience.Few youth-oriented brands, are all about fun, excitement, being playful, which beautifully resonates with the spirit of AFA.
As part of this strategic partnership, will harness the rich legacy of AFA to engage with consumers through a series of unique initiatives.
Celebrating the partnership, the respective brands today unveiled exclusive packs featuring star players like Lionel Messi, Ángel Di María, Julián Álvarez and Emiliano Martínez, merchandise and memorabilia at an event held at a city hotel.
Commenting on the exciting association, Suresh Chand, Vice president & Head of Marketing ,ITC Foods, said, “As brands, we are constantly pursuing innovative ways to connect with our audience. Our partnership with World Champion Argentina, is a testament to our continuous efforts to delight our consumers by offering them memorable experiences. Through this collaboration, we aim to elevate the fan experience and deepen our connection with consumers, offering them unique opportunities to immerse themselves in their beloved sport.”
Echoing the excitement, Leandro Petersen, Chief Commercial and Marketing Officer of the Argentine Football Association said, “ Football possesses the power to transcend borders and cultures, and we are confident that this collaboration will not only amplify the love for the sport in India, but also create unforgettable experiences for fans. Together, we look forward to crafting cherished memories for fans across India.”